Use Price to Control Your Ranking

The Fourth Awakening spent over a year as #1 in its Kindle niche when it was priced at $4.95. When it started to slip and was at risk to lose the top spot, we lowered the price to $2.99 and stayed #1 for the next nine months. With the next book in the series about to come out and sales having leveled off we dropped the price to .99 cents.

All Hell broke loose. We went from 30-50 copies a day to 250 - 400 a day. The book actually briefly broke into the "Top 100" paid in both the US and the UK.  Since we made the final price drop in March of 2011 we've sold nearly 200,000 Kindle downloads.

PRICE MATTERS

Ask yourself would you rather have 35 cents of 100,000 copies (.99 cent price point) or $2.10 $2.99 price point) of 5,000 copies, or $3.50 ($4.95 PP) of 1,000 copies?

In addition to selling more books to build a fan base, the sales volume will keep your ranking high.  

PRICE MATTERS