Pick You Target Niche Carefully

It is important to remember you can pick any targeted audience you want. If you can only get 1% of all Americans to buy your book you will have a runaway best seller and can afford an oceanfront home. If you can get only one tenth of one percent of Americans to buy your book you would make the New York Times Bestsellers list. If you can get only one hundredth of one percent of Americans to buy your book as a .99 cent Amazon Kindle, you will make more than the average “advance” from a major publisher for a first time author!

But, remember, the bigger the net, the more fish you can catch.